Conventional chicken meat performs best on food safety, affordability and ecological sustainability.

Environmental friendliness

Conventional chicken is especially suited to converting efficient feed into high-quality protein. A chicken requires an average of 1.6 kilos of feed for 1.0 kilos of growth. Since the feed conversion rate is so high, chicken meat has the lowest CO₂ footprint of all types of meat.

Sustainability

The efficient production method for poultry meat limits the amount of agricultural land needed for food production. Conventional chicken is not only produced in a responsible manner for our living environment, but is also an important food safety factor for the growing world population.

Entire process subject to strict requirements

If a poultry farmer does not meet the strict requirements, a lower utilisation rate is mandatory. Poultry meat producers must comply with an ‘integral chain management’ requirement for the entire process, from the breeding and hatchery stages to poultry farming, slaughtering and packaging. All steps must comply with strict integral chain management standards.